Black Friday is fast approaching – the day following US Thanksgiving and generally the busiest shopping day of the year in the US – and price and comparison site PriceSpy, has told me that the number of Kiwis searching out Black Friday discounts is growing exponentially, increasing for a second year running.
Black Friday sales must becoming more popular in NZ these days as I’m seeing more and more retailers pimping their sales.
Liisa Matinvesi-Bassett, New Zealand country manager for PriceSpy, says Black Friday is fast becoming a serious sales shopping day for Kiwis who are looking to buy products at a more affordable price ahead of Christmas. In 2016, PriceSpy witnessed a 61 per cent per cent year on year increase in visitor numbers on Black Friday and last year, this number grew a further 14 per cent.
PriceSpy reckons based on historical data, Black Friday is now three times larger than any other Friday during November.
It’s not all bargains, though, as Martinvesi-Bassett says for the last two years PriceSpy’s figures show 10 per cent of all products listed on the site actually received a price hike on Black Friday. Similarly, 17 per cent of the top 100 products listed on our site last Black Friday, also increased in price by an average nine per cent.
“We therefore couldn’t recommend strongly enough that consumers need to do their research ahead of time, as there’s nothing worse than making a purchase to later find you could have bought it cheaper on another day,”she says.
PriceSpy is also predicting that the most popular NZ stores for Black Friday shopping will be PB Tech,Expert Infotech,Harvey Norman, Mighty Ape and Heathcote Appliances. PriceSpy also predicts the most popular items will be Sony’s WH-1000XM3 headphones, Samsung’s Galaxy S8 smart phone, Ultimate Ears UE Boom 2, Apple AirPods, Apple iPad 9.7” 32GB, LG’s 65-inch OLED TV,Dyson’s V8 Absolute vacuum,Fitbit’s Charge 2 sport watch,Sony’s Playstation 4 Pro console andGoPro’s Hero 7 sports camera.
I guess we’ll see whether it was right next week, won’t we?
So, anyone got anything they’re planning to pick up on Black Friday?