Black Friday is approaching fast so PriceSpy has sent through some data on what it expects this year’s edition to hold for Kiwi consumers.
Excitement for Black Friday is mounting, as keen Kiwi shoppers search out the best deals ahead of Christmas. According to New Zealand’s fully impartial price and product comparison site, PriceSpy, popularity for the big day is as popular as ever, as visitors numbers using the site grew by a fifth (20 per cent) in 2018 compared to 2017. What’s more, PriceSpy predicts this figure will rise by the same amount (20 per cent) again later this month on Black Friday.
But as some savvy shoppers know, not everything is always as it seems. PriceSpy data also reveals the global shopping phenomenon doesn’t necessarily offer the best deals, with discounts on some popular products being considerably lower than what consumers may actually expect.
Liisa Matinvesi-Bassett, New Zealand country manager for PriceSpy, says: “Our insights suggest popularity for Black Friday has continued to rise year on year, with the percentage of overall visitors using our site increasing by a massive 108 per cent since 2015.
“For those looking to take part in the Black Friday sales this year, we couldn’t recommend more strongly the need for consumers to be price aware, as a recent PriceSpy survey* found Kiwis may be expecting more of a bargain that what is actually being offered.”
The survey found:
- A fifth (21 per cent) of Kiwis expect to save an average of up to 30 per cent on Black Friday
- Three fifths (58 per cent) of Kiwis said they expect to save an average of between 30 and 90 per cent on Black Friday.
- Historical insights from PriceSpy however suggest a very different reality, as the average discount offered across all products listed on the site last year was just 12 per cent.
Liisa continues: “Out of all the products consumers clicked on last Black Friday (124,771), 37 per cent of items were found to offer a discount, but almost one in ten (nine per cent) increased in price, going against what the majority of shoppers believe.”
For those hoping to bag a bargain or two ahead of the Christmas shopping frenzy, historical data from PriceSpy suggests electrical items are amongst the most popular that consumers are searching out.
Liisa adds: “Last year, 68 per cent of TVs listed on PriceSpy decreased in price on Black Friday, offering an average discount of 10 per cent per item, which is a pretty decent saving.
“On the other hand, even though almost two fifths (39 per cent) of headphones decreased in price on Black Friday 2018, the average discount per item was only seven per cent. What’s more, nine per cent of headphones were found to increase in price!”
“So even though a large proportion of products appear to offer a discount on Black Friday, some of the prices aren’t slashed as much as consumers might expect.”
Liisa Matinvesi-Bassett concludes: “With almost 50 per cent (47 per cent*) of Kiwis planning to purchase something this Black Friday, shoppers should first head to a price comparison site like PriceSpy to be sure the purchase being made is being offered at the best price, as this will avoid the disappointment that comes with finding out you’ve overpaid later on.”
To help Kiwis gamers prepare for the big Black Friday rush, here are PriceSpy’s top predictions on most popular games:
|Top predictions||Game||Price range (current as of 23 November 2019)|
|1||Call of Duty: Modern Warfare (PS4)
Call of Duty: Modern Warfare (Xbox One)
|$93.69 – $114.95|
|2||FIFA 20 (PS4)
FIFA 20 (Xbox One)
|$75.00 – $109.99|
|3||Pokémon Sword (Switch)||$87.69 – $99.95|
|4||Mario Kart 8 Deluxe (Switch)||$93.69 – $99.95|
|5||The Outer Worlds (PS4)||$93.69 – $99.00|