PriceSpy’s tips for Black Friday

So Black Friday is upon us (well, Black Friday week, it appears), and PriceSpy, the fully impartial price and product comparison site, has some tips for getting the best deals – and what it thinks will be the top game selling on one of the biggest sales days around.

Before gamers rush to the malls to snap up the deals being offered by retailers, the pricing watchdog is encouraging shoppers to carry out pricing research ahead of people buying and to look out for products that increase in price across the big sale days.

First off, here’s the top games PriceSpy things will be most popular in the Black Friday sales:

According to new pricing insights released within PriceSpy’s new Black Friday Report, almost a fifth (18 per cent) of all products listed on PriceSpy reduced in price by at least 10 per cent or more on Black Friday last year. But, 12 per cent of products also received a price hike on the sales day (Black Friday vs to 1 November 2020).

And if you’re tempted to shop early this year, especially with shipping delays affecting product
availability and customer demand skyrocketing for items like graphic cards, consumers should be wary that not everything is necessarily cheaper.

Liisa Matinvesi-Bassett, New Zealand country manager for PriceSpy, says: “Our pricing data found almost one in 10 (eight per cent) of products listed on our website increased in price before Black Week last year, to then get discounted on Black Friday, making the sale appear better than what it was.”

So, how can shoppers seek out the best deals around? Here’s PriceSpy’s top sale shopping tips:

Check out the competition
First things first – take time to check if an offer really is as good as it sounds by sussing out the
competition. Is the same game, console or controller available at an even better price elsewhere? Using the PriceSpy app will help you do this, as it provides access to thousands of prices and products instantly.

Don’t get confused by the big discounts
Even if the product you are looking to buy is being advertised with a price drop, don’t take the
retailers word for it. Use a price comparison site or app, like PriceSpy to check out the product’s price history. If the deal isn’t as good as what it should be, we encourage people to be prepared to walk away.

Preparation is key
The best chance of finding a good bargain comes from preparation. If shoppers know in advance what they are interested in and have a rough idea of the price, they’re less likely to get carried away and buy the wrong thing during the sales event. Matinvesi-Bassett says: “When it comes to making the most of Black Friday, preparation is key. Whether shopping in-store, or bargain hunting online, shoppers should research items they want to buy well in advance rather than splashing out on a whim.

“The PriceSpy app and website is designed to help consumers conduct research quickly and easily. They can even check out delivery costs, delivery times, whether products are in stock and for online shopping, whether click and collect is available. It couldn’t be easier.”

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