PSA: PS5, graphics card demand outstrips supply

Data from product comparison site PriceSpy has confirmed what many gamers still trying to get their hands on hardware like a PlayStation 5 or a new nVidia 3000 series graphics card already knew: A global shortage is leading to high demand and inflated prices.

The illusive PlayStation 5.

Liisa Matinvesi-Bassett, New Zealand country manager for PriceSpy, says: “Our data shows Kiwis have never been more into gaming goods than now, with the PS5 a clear winner that many want in their homes. In fact, the console is currently the most-popular product on our website, above some 139,337 other indexed items. Since the start of this year, we’ve seen significant growth across the shopping category of graphics cards both in New Zealand and globally.”

PriceSpy’s key findings:

  • In New Zealand, popularity for graphics cards doubled on PriceSpy, compared to the same time in 2020 (up 111 per cent)*
  • Globally, popularity for graphics cards increased 276 per cent, compared to the same time in 2020****.
  • Consumer buying interest for gaming products, such as the PS5 and graphics cards has skyrocketed this year*;
  • Kiwi shoppers could struggle to find stock availability due to global supply shortages;
  • Whilst the launch of two popular gaming consoles in November last year may play a contributing factor to the shortage of supply, so too is the fact that more people than ever are staying home globally – and these people want to keep entertained;
  • The recent rise in the price of the cryptocurrency, bitcoin, is also driving up consumer buying interest globally for graphics cards, which are required to mine bitcoin currency;
  • Covid-19 has continued to globally affect manufacturing, supply chains, distribution channels and demand;
  • All of these factors are impacting the overall price of goods. The new PS5 for example can only be purchased second-hand, with prices reaching as much as $1650 on Trade Me. And, according to PriceSpy’s price index, the indexed price point for graphics cards has risen, up nine per cent year-on-year since the start of the year.

As a result of Covid-19 impacting manufacturing processes, supply chains, distribution channels and consumer buying interest rising, PriceSpy warns, many shoppers may struggle to physically get hold of these in-demand items from retailers due to global supply shortages.

Matinvesi-Bassett continues: “Since the PS5 first launched, consumer buying interest for Sony’s latest flagship console quickly skyrocketed. In fact, before it was even released in November 2020 last year, it was already the most-clicked on product on PriceSpy, above thousands of other items.

“But, with global supply chains affected by Covid-19, stock soon ran out – and popularity quickly dropped off. However, since the start of February, even though stock levels have not yet returned, consumer buying interest has once again peaked – with the PS5 ranking again as most-clicked on product on PriceSpy.”

The lack of product availability also appears to be driving up the price of the PS5 on the second-hand market, with prices on Trade Me reaching as much as $1650, $831 over its RRP**.

And it’s not just the PS5 that’s increasing in popularity and price…

“Graphics cards may not be an item that appeals to everyone, but our data shows popularity has peaked, increasing 111 per cent year on year*, which is extremely high. We believe this additional demand is driven by a number of reasons,” says Matinvesi-Bassett.

There are several reasons why graphics cards are sold out:

Supply issues
Firstly, there’s the production aspect.
Many Chinese factories stopped manufacturing graphics cards during the onset of the Covid-19 outbreak. The graphics card manufacturer, AMD, has probably also needed to use a significant part of its production capacity to provide the new gaming consoles with graphics cards. All this means that manufacturers have not been able to produce as many cards as required.

More time at home
Covid-19 has seen us all spend more time at home, which has resulted in an increase in popularity of all types of entertainment, including gaming consoles – up by almost a third year-on-year***.
Similarly, more may be looking to upgrade their gaming equipment, as consumer buying interest on PriceSpy for CPUs grew 58 per cent* and graphics cards up 111 per cent*.

The rise in price of Bitcoin
The price of Bitcoin has risen exponentially over the last three months, further increasing consumer buying interest for graphics cards which are used for mining.

Supply levels demand – driving up the price of goods
For the PS5, it is only available ‘second-hand’ via Trade Me and is being sold at a much higher price than its RRP.

With availability of graphics cards now scarce, the indexed price point for these items on PriceSpy has risen almost nine per cent since the start of this year.

“Without a doubt, Covid-19 continues to affect the retail sector. From manufacturing, supply chains, distribution, consumer buying interest and price. It’s therefore more important than ever that consumers carry out important price research before they buy, to make sure the price they are purchasing at is fair and reasonable and not over the odds,” says Matinvesi-Bassett.

*Kiwis’ buying interest between 1 January and 1 March 2021 vs 1 January and 1 March 2020.

**Prices correct as of 2 March 2021

***Between 1 January and 1 March 2021, Kiwis’ buying interest for gaming consoles increased 30 per cent year-on-year. Source: PriceSpy

PNY offers Geforce RTX30 series graphics cards

Earlier today, graphics card powerhouse nVidia announced its new Geforce RTX 30 series cards and they look pretty damn good, if I don’t mind saying so myself.

I was contemplating picking up an RTX2060 or RTX2070 later this year but while nVidia for some reason hasn’t made New Zealand pricing available, it sounds like an RTX3070 will cost around $AU800 (which means closer to $NZ850, probably) so while not cheap, they seemed competitively priced when compared to the RTX2000 series cards when they were released.

The RTX3090, however, sounds like it’ll need a small mortgage to cover the cost so I suspect it’s not considered a consumer-level card.

Hot on the heels of nVidia’s announcement, memory, RAM and GPU manufacturer PNY has come out announcing its own line-up of RTX30 series cards with the XLR8 gaming series: The  RTX 3090, RTX 3080 and RTX 3070, all powered by the all-new NVIDIA Ampere architecture.

nVidia says the new RTX 30 Series GPUs, the 2nd generation of RTX, features new RT Cores, Tensor Cores and streaming multiprocessors, bringing stunning visuals, amazingly fast frame rates and AI acceleration to games and creative applications.

In terms of overclocking and RGB customisation, PNY says its XLR8 Gaming GeForce RTX 30 Series is compatible with PNY’s VelocityX overclocking software which allows for the customisation and monitoring of critical stats like core clock, memory clock, core temperature, fan speed, RGB lighting and more, aiming for the perfect balance of performance and efficiency.

Here’s what PNY has to offer in the range:

PNY XLR8 Gaming GeForce RTX 3090

    • 24GB memory
    • 3 fan
    • PCIe 4.0
    • GDDR6X
    • EPIC-X RGBTM
    • Overclocking: via VelocityX Software

PNY XLR8 Gaming GeForce RTX 3080

    • 10GB memory
    • 3 fan
    • PCIe 4.0
    • GDDR6X
    • EPIC-X RGB
    • Overclocking: via VelocityX Software

PNY XLR8 Gaming GeForce RTX 3070

    • 8GB
    • 3 fan and 2 fan variations
    • PCIe 4.0
    • GDDR6
    • EPIC-X RGB on 3 fan version
    • Overclocking: via VelocityX Software

PNY says its RTX3090 will be available from late-September,  the RTX3080 from mid-September and the RTX3070 from mid-October from mWave.com.au in Australia and in New Zealand from  www.pbtech.co.nz/

So … I’m sticking with my GTX660Ti and here’s why

gigabye-3gb-geforce-gtx-660-ti_boxA while back, I wrote about contemplating upgrading my current GTX660Ti graphics card with either the GTX950, which I’d won in a YouTube competition (yeah, I know right?) or something like  GTX1060 or a Radeon RX480. I’m getting back into my PC gaming and, rightly or wrongly, I didn’t think my current GPU was up to the task.

Sounds like a simple thing, right? Well, not really, as things worked out.

I’ve swapped out graphics cards before – it’s one of the easiest things you can upgrade on a PC: You simply remove the old card from the PCI-E slot on your PC’s motherboard, slot in the new one,connect the power then boot up your computer. Easy.

Well, not as far as installing the GTX950 went. Long story short, I didn’t get a signal to my monitor with the new card installed (the fans on the 950 didn’t even power up, either) but put my 660Ti back and things were sweet. It seems that the original GTX950 was faulty so after months of emails with MSi support I eventually got a replacement card and installed it, crossing my fingers in the process.

This new GTX950 didn’t work either. I visited the nVidia ANZ forums with my problem. It’s a great community and I got a lot of good suggestions but none of them worked. Someone suggested looking for a new motherboard, which was an option but I was hoping this was a simple fix. So, I swallowed my pride and did what many PC enthusiasts wouldn’t want to do: Took it to  my local computer repair guy.

Long story short, again, after being with the technician for a couple of days it seems that my Intel DZ77ga 70K motherboard – a four-year-old motherboard that is now no longer supported by Intel: Thanks for that – just won’t accept the newer GTX950.

The GTX 660Ti is based on nVidia’s Kepler Maxwell architecture, as is the GTX950, but it seems that my Intel board can’t be updated to accommodate the newer card. Frankly, that sucks on Intel’s part. How hard would it be for them to issue a BIOS update that accepts the newer card (I’m not a programmer or computer scientist so I’ve no idea how hard it would be or not)?

It’s frustrating but I don’t have the funds to upgrade my motherboard – which would also mean new RAM, a new CPU (because the current CPU won’t work on the new board) – as well as buy a new GPU. So, at this point in time, so I’m sticking with the GTX660Ti. I think I’m happy with that, too.

It’s a great card: It’s got 3Gb of VRAM and is four years old but it’s just not considered cutting edge anymore.

titanfall2-sngplyr-c_pdp_screenhi_3840x2160_en_wwThat said, I picked up Titanfall 2 the other for PC (I took a punt) and, you know what? I can run it on my GTX660Ti on medium to high settings (most on high) and am getting consistently frame rates (I haven’t run FRAPs or anything to determine what FPS I’m getting but it’s running as smooth as butter.

The minimum recommended nVidia GPU is a GTX660 while the recommended nVidia GPU is the 1060, so I’m not far off the minimum but it’s all running mighty smooth to me. Sure, I’ve had a couple of crashes to the desktop but that’s part and parcel with PC gaming, right?

I also completed Gears of War 4 last month with a mixture of mostly high settings and it was sitting around the 45FPS mark (the PC version of GOW4 is amazingly customisable, which helps). It seems my four-year-old card might still have a little bit of life in it yet.

I’m now contemplating whether my PC would actually be up to Dishonored 2 but I’ll think about that one. It might be one for the consoles, perhaps, and one that pushes the GTX660Ti one step too far.

 

 

Watch The Witcher 3 running on my Geforce 660Ti

OK, so I last night I used nVidia’s Shadowplay video capturing software to record just under 10 minutes of game play from The Witcher 3: Wild Hunt. I just wanted to show you how the game looked on what is considered the minimum specced GPU for the game.

As I said yesterday, I’m running the game on what I  consider to be an ageing GPU: A Geforce GTX660Ti but it seems to handle the game OK.

Every thing is set to medium and I have locked the frame rate to 30FPS so I can ensure a consistent  experience. Things look nicer on medium settings than on low, especially the grass and other foliage. It’s just a pretty game, to be honest.

Sadly, I forgot to activate the FPS counter while I was playing so can’t see what the  frame rates were doing but everything seemed smooth and very much playable. There was no combat so I can’t see what happens during heavy combat but if I get the chance over the next day or so (work commitments dependent) I’ll record some more footage with the FPS counter running.

Any questions, post a comment below and I’ll do my best to answer. Thanks for watching.